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Same Author Name Articles
【With the same author name:【Weng Zhigang】 Found 1 articles】
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MARKETING
| F270
Identification of Customer Engagement Capability: Connotation, Methods and Strategies
Li Qiang
,
Weng Zhigang
,
Gao Dinghui
In order to adapt to the increasingly dynamic and interactive business environment in the era of digital economy, enterprises need to actively guide customers to participate in value co-cr...
First published at: Jun 20, 2021
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ESI
doi:
10.16538/j.cnki.fem.20210306.301
Foreign Economics & Management
, Vol. 43, Issue 06
, pp. 27 - 42
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Journal of Shanghai University of Finance and Economics
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